North America Frozen Food Market Set to Reach $101.54 Billion by 2028, Driven by Convenience and Changing Lifestyles

The North American frozen food market is projected to grow from $73.45 billion in 2022 to $101.54 billion by 2028, expanding at a CAGR of 5.5% during the forecast period. This growth is fueled by rising demand for convenience foods, shifting consumer lifestyles, and evolving household dynamics.

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Convenience Foods Fuel Market Expansion

Busy work schedules and the need for time-saving solutions have led to increased reliance on frozen meals, snacks, and ready-to-eat products. These offerings eliminate meal prep time, reduce grocery shopping frequency, and minimize cleanup efforts—making them particularly appealing to working professionals. Additionally, the growing millennial workforce and rising female labor participation (as reported by the International Labor Organization) have further accelerated demand for quick, hassle-free meal options.

Smaller Households Drive Single-Serve Demand

The surge in single and two-person households—especially in the U.S. and Canada—has boosted the popularity of frozen foods. According to the 2020 Current Population Survey, 28% of U.S. households (36.1 million) were single-person, driving demand for single-serve, ready-to-cook frozen meals. Products like frozen breakfast items (pancakes, waffles, and cereals) have seen significant growth, with U.S. frozen food sales jumping 21% in 2020 (per the American Frozen Food Institute).

Key Growth Factors:

• Time efficiency – Reduced meal prep and cooking time.
• Longer shelf life – Minimizes food waste.
• Expanding product variety – From frozen dinners to premium health-conscious options.

As consumer preferences continue to shift toward convenience and efficiency, the North American frozen food market is poised for steady growth, reaching $101.54 billion by 2028.

North America Frozen Food Strategic Insights

Strategic insights for the North America Frozen Food provides data-driven analysis of the industry landscape, including current trends, key players, and regional nuances. These insights offer actionable recommendations, enabling readers to differentiate themselves from competitors by identifying untapped segments or developing unique value propositions. Leveraging data analytics, these insights help industry players anticipate the market shifts, whether investors, manufacturers, or other stakeholders. A future-oriented perspective is essential, helping stakeholders anticipate market shifts and position themselves for long-term success in this dynamic region. Ultimately, effective strategic insights empower readers to make informed decisions that drive profitability and achieve their business objectives within the market.

Market leaders and key company profiles

  Bellisio Foods, Inc.

  Bonduelle Group

  Conagra Brands, Inc.

  General Mills

  Kellogg’s Company

  McCain Foods Limited

  Nestle S.A.

  Pepperidge Farm Incorporated

  The Kraft Heinz Company

  Tyson Foods, Inc.

North America Frozen Food Regional Insights

The geographic scope of the North America Frozen Food refers to the specific areas in which a business operates and competes. Understanding local distinctions, such as diverse consumer preferences (e.g., demand for specific plug types or battery backup durations), varying economic conditions, and regulatory environments, is crucial for tailoring strategies to specific markets. Businesses can expand their reach by identifying underserved areas or adapting their offerings to meet local demands. A clear market focus allows for more effective resource allocation, targeted marketing campaigns, and better positioning against local competitors, ultimately driving growth in those targeted areas.

 North America Frozen Food Market Segmentation

The North America frozen food market is categorized by type, distribution channel, and country:

• By Type: The market is divided into frozen desserts, frozen bakery products, frozen meat/poultry/seafood, frozen ready meals, frozen snacks & appetizers, and others. Among these, the meat, poultry, and seafood segment is anticipated to dominate the market during the forecast period.
• By Distribution Channel: Segmentation includes supermarkets & hypermarkets, convenience stores, online retail, and others. The online retail segment is expected to grow at the highest CAGR, driven by the convenience of online shopping and home delivery services.
• By Country: The market covers the U.S., Canada, and Mexico, with the U.S. holding the largest market share in 2022.

Key Market Players

Leading companies in the North America frozen food market include:

• Bellisio Foods, Inc.
• Bonduelle Group
• Conagra Brands, Inc.
• General Mills
• Kellogg’s Company
• McCain Foods Limited
• Nestlé S.A.
• Pepperidge Farm Incorporated
• The Kraft Heinz Company
• Tyson Foods, Inc.

This structured segmentation highlights the key growth areas and major players shaping the frozen food industry in North America.

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Author's Bio
Akshay
Senior Market Research Expert at Business Market Insights