In today’s competitive exhibition landscape, your stand needs to be more than just visible—it must be unforgettable. Shell scheme graphics offer a convenient and cost-effective solution for brands looking to make an impact within a modular exhibition environment. From lightweight foamex to seamless fabric panels, there are numerous creative options available to elevate your stand’s presence and maximise its marketing potential.

Whether you're working with a limited budget or tight set-up timelines, the right graphic design can transform your generic stand into an engaging space. In this guide, we break down the different types of shell scheme graphics, compare them with bespoke exhibition stands, and offer tips to ensure your branding is both effective and stylish.

What Are Shell Scheme Graphics?

Shell scheme graphics are printed visual elements specifically designed to fit within the modular aluminium framework provided by most exhibition venues. These frames usually form part of the standard packages offered at trade shows and industry events.

The “shell” refers to the basic, pre-constructed structure comprising panels, poles and beams. While this framework provides a functional space, it lacks any distinctive branding. That’s where shell scheme graphics step in—they personalise and brand the space using printed visuals that attach to the panels or structure.

These graphics vary in format and material but are always crafted to fit the dimensions and layout of the shell scheme stand. The goal is simple: to convert a plain, generic booth into a captivating brand environment that draws visitors in.

Unlike bespoke exhibition stands, shell scheme graphics work within a fixed structural template, making them more budget-friendly and accessible to first-time exhibitors.

Common Types of Shell Scheme Graphics

Understanding your options can help you choose a format that aligns with your event goals and budget. Here are the most common types of shell scheme graphics used by exhibitors today:

Foamex Graphics

Foamex panels are a lightweight PVC foam material, typically 3mm or 5mm thick. They are rigid and durable, making them perfect for temporary installations.

Key Features:

• High-resolution print quality
  
  
• Smooth, matte or gloss finish
  
  
• Easy to mount using Velcro or hooks
  
  

Ideal for straight-forward displays with minimal transport and setup issues.

Fabric Graphics

Fabric graphics are printed on tension fabric and stretched over aluminium frames or directly affixed to walls.

Benefits:

• Crease-resistant and easy to transport
  
  
• Provide a premium, seamless look
  
  
• Great for reusable campaigns
  
  

Fabric works well when aiming for a high-end appearance without the cost of a fully customised setup.

Rollable PVC Panels

Rollable graphics are printed on flexible PVC material and stored in a tube or case for convenience. They’re a good option for exhibitors travelling between shows.

Advantages:

• Easy to transport
  
  
• Quick to install with magnetic or Velcro systems
  
  
• Less prone to damage during handling
  
  

Their flexibility does not compromise visual clarity, making them a popular choice for brands on the move.

Magnetic Panel Systems

These are printed panels embedded with magnetic strips along the edges, allowing for secure attachment to a magnetic frame or base panel.

Why Choose This Option?:

• Offers modularity—can be updated or swapped as needed
  
  
• Clean lines with minimal visible fixtures
  
  
• Supports layered visuals or interchangeable messages
  
  

Magnetic panels are perfect for brands that want to update messaging frequently while maintaining a professional finish.

Design Considerations for Shell Scheme Graphics

Designing graphics for shell scheme stands involves more than placing a logo and tagline on a backdrop. To ensure your visuals perform effectively, consider the following:

• Panel Dimensions: Know the width, height, and number of panels. Some panels have aluminium poles between them, so avoid placing text or logos where they could be obscured.
  
  
• Consistent Branding: Use consistent colour schemes, fonts, and tone of voice across the display. This reinforces brand identity.
  
  
• Readable Fonts: Opt for legible fonts in large sizes to maintain readability from a distance. Keep body text minimal and to the point.
  
  
• High-Resolution Files: Your artwork should be 300dpi or vector-based to ensure crisp visuals when printed.
  
  
• Visual Hierarchy: Arrange content so key messages stand out. Use contrast, size, and positioning to direct viewer attention.
  
  

Making smart design choices ensures your shell scheme graphics will attract, inform, and persuade your audience.

Comparing Shell Scheme Graphics with Bespoke Exhibition Stands

When planning for an exhibition, businesses often weigh the choice between shell scheme graphics and bespoke exhibition stands. While both serve the function of brand representation, their scope and flexibility differ significantly.

Shell scheme graphics offer a practical solution for companies with moderate budgets and tight timeframes. However, if you’re looking to make a bold statement, bespoke exhibition stands allow for a full creative vision—from unique structures to themed experiences.

Popular Design Layouts for Shell Scheme Graphics

Once you choose your material, layout becomes the next critical element. Here are some popular design approaches:

Full Wall Wrap Graphics

Cover all available panels for a completely immersive look. This transforms your space into a branded environment, ideal for making a memorable impression.

Banner Style Layouts

These designs focus on key brand messages displayed as horizontal or vertical banners. Perfect for when you want to keep things simple and direct.

Island and Corner Builds

In these configurations, you’ll have multiple exposed sides. Design continuity across multiple walls ensures a cohesive visual experience from all angles.

Split Panel Graphics

This modular approach divides the graphics into sections. Each panel can represent a different product, message, or campaign—ideal for brands with multiple service offerings.

Negative Space Use

Leaving intentional blank areas can create visual balance and draw attention to specific elements. Not every inch needs to be filled.

Choose the layout based on the flow of foot traffic, size of your space, and the clarity of your marketing objective.

Mistakes to Avoid in Shell Scheme Graphic Design

To ensure your design leaves a strong impression, here are some common mistakes to avoid:

• Cluttered Layouts: Avoid placing too much information in one area. Simplicity makes a bigger impact.
  
  
• Low Image Quality: Blurry or pixelated graphics diminish brand credibility.
  
  
• Inaccurate Dimensions: Always cross-check panel measurements. Misaligned prints can ruin the visual balance.
  
  
• Unreadable Text: Fonts that are too small or overly decorative can make your message difficult to understand.
  
  
• Ignoring Light Sources: Position key visuals away from glare-prone areas or shadows created by the frame structure.
  
  

Attention to these details can be the difference between a forgettable setup and a captivating presence.

Enhancing Shell Scheme Graphics with Accessories

Beyond printed visuals, accessories can elevate your shell scheme stand significantly. Consider integrating:

• LED Spotlights: Improve visibility and highlight specific panels or products.
  
  
• 3D Elements: Raised logos or props add dimension and attract interest.
  
  
• Integrated Literature Racks: Keep brochures or flyers tidy and accessible.
  
  
• Digital Screens: Use motion graphics or looping videos to boost engagement.
  
  
• Floor Graphics: Extend branding onto the stand’s flooring for a cohesive theme.
  
  

These enhancements work seamlessly with your printed panels to create a more interactive and layered experience for attendees.

Conclusion

Shell scheme graphics serve as a powerful canvas to tell your brand’s story, even within a constrained framework. From foamex panels to fabric wraps, the range of available options enables businesses to express their identity with clarity and confidence.

While bespoke exhibition stands offer expansive customisation, shell scheme graphics strike the perfect balance between cost, portability, and visual impact—especially for brands attending multiple events throughout the year.

No matter your approach, thoughtful design, material choice, and accessories all play an essential role in ensuring your stand performs effectively on the show floor. For expertly crafted shell scheme graphics and end-to-end support in creating visually stunning displays, trust Sign Company London to bring your vision to life.