UltraV Bottle is a modern reusable water bottle designed to combine UV-C cleaning technology, double-wall insulation, portability, and convenient one-button operation. Its self-cleaning feature is the biggest differentiator compared with traditional insulated bottles. UltraV Bottle is marketed as a self-cleaning water bottle that uses built-in UV-C LED technology to sanitize the water and interior of the bottle. It also features double-wall insulation, a rechargeable design, BPA-free materials, and one-touch operation. The manufacturer claims that its UV-C cycle can eliminate up to 99.9% of microorganisms in approximately